The marketing department at Flaherty & Collins Properties works with both internal development teams and fee managed community site staff and Regional Property Managers to ensure that the community is hitting their budgeted occupancy goals, as well as receiving the best return on investment in advertising and marketing efforts.
The marketing department requires each site to fulfill a number of items on an annual and monthly basis, as well as, providing services during lease-up and after stabilization.
- Annual marketing plans submitted with budgets
- Monthly rent analysis of competitors
- Monthly internet and print advertising checklist
- Monthly detailed marketing plan if occupancy is below budgeted occupancy
- Website design and maintenance
- Design of marketing collateral, including brochures, stationary, business cards and press releases
- Evaluation and suggestions on advertising including print, internet, billboards and other media avenues