Axis is Ranked Among the 2019 Elite 1% Properties for Online Reputation by J Turner Research


Indianapolis, IN – Axis has been recognized among the Elite 1% properties in the nation with the best online reputation for 2019. The Elite 1% ORA™ Power Ranking is an annual ranking developed by J Turner Research. Based on monthly online reputation research of over 116,000 apartments across 21+ review sites and Internet Listing Services (ILSs), J Turner assigns an independent Online Reputation Assessment Score (ORA™ Score) to each property, and this score determines a property’s rank. J Turner Research is an independent market research and online reputation management company exclusively serving the multifamily industry.

“We take immense pride in being recognized as an ORA™ Elite 1% 2019 property by J Turner Research,” said Brian Moore, Vice President, Marketing & Communications for Flaherty & Collins Properties. “Our Axis team has worked diligently to engage with residents and prospects to exceed their expectations throughout the year. ORA™ offers a method to measure and benchmark their efforts to excel in online reputation management. Congratulations to our team and thank you to our residents for expressing their appreciation for our community online.”

For the year 2019, a total of 1,290 properties earned the Elite 1% distinction. To be eligible for this ranking, a property had to register a minimum ORA™ score of 90.  For properties with the same ORA™ score, the property with the higher number of reviews ranked higher. The national average ORA™ is 63.05.

The ORA™ score, based on a scale of 0–100, is an aggregate compilation of an apartment’s ratings across 21+ review sites and ILSs.  Axis scored 94. The national average score is 63.05. The ORA™ score is the multifamily industry’s standard to measure and benchmark a property’s online reputation.

The annual Elite 1% ranking is part of the ORA™ Power Ranking series published by Multifamily Executive (MFE). Each month, MFE features a ranking of properties and management companies based on their ORA™ scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking. To learn more about ORA™, please visit